Ever wondered why so many schools and universities give Wednesday afternoons off, or use it for sport?

Evidence shows that working a straight-through five day week just isn’t good for the human brain. We’re much more productive, creative and happy when we have a mid-week break.

The Wednesday Off-ternoon has been developed by a group of psychologists and behaviour change experts. It’s an easy and highly effective way for businesses, both large and small, to improve productivity and tackle the increasing stress crisis in our society.

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